We offer clarity, systems and strategic partnership to help you move forward no matter where you lie in your operational journey.
Growing a business is like navigating unfamiliar terrain; twisting priorities, shifting resources, and unexpected forks in the road. Katrina Purcell LLC exists to guide you through it. Whether you need a full-scale operational overhaul or just a clear next step, we meet you exactly where you are with insight, structure and a plan.
Our Framework
Assess
Strategic Clarity & Foundational Insights
This phase is about providing executive-level operational expertise and strategic insights that are typically reserved for larger organizations. We help you gain immediate clarity on your current operational state, identify hidden bottlenecks, and unlock the initial efficiencies needed to support your ambitions.
Build
Robust Operational Frameworks & Scalable Systems
Once we’ve identified opportunities, we get to work designing and implementing resilient operational infrastructure. From systems and playbooks to hiring and communication rhythms, we build frameworks that scale. This ensures your growth is sustainable, your team is empowered, and you're not constantly putting out fires. We focus on creating the backbone your business needs to grow confidently and without chaos.
Grow
Empowered Teams & Amplified Impact
In this phase, we focus on driving real results from the foundation we’ve built. We optimize workflows, foster team ownership, and ensure your operational strategy supports your long-term goals. You’re no longer reacting to growth, you’re leading it.
Our Services
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Growth Strategy Workshop
This one-day (half or full-day) facilitated session is designed for founders and leadership teams who need to get aligned, fast. Together, we unpack what’s working, identify the biggest constraints, and design a clear, actionable roadmap for sustainable growth. Expect strategic insight, meaningful conversation, and a deliverable you can execute.
Best for: Startups at inflection points, leadership transitions, or preparing to scale.
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Growth Operations Program
This is the backbone-building work. Katrina joins your team as a fractional operator to put your roadmap into motion. We lead hiring and onboarding, build scalable processes, oversee cross-functional collaboration, and track progress against strategic outcomes. You bring the vision—we make sure it sticks.
Best for: Teams with a plan in place, but need additional resources to implement.
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Nonprofit Consulting
Nonprofits face unique challenges: lean teams, complex stakeholders, and evolving impact goals. Katrina brings sector fluency and startup-tested systems to help nonprofits grow without losing their soul. From HR and training infrastructure to grants and membership growth, we bring clarity to the operations behind the mission. We offer both project-based and retainer-based consulting.
Services may include:
-Team structure and hiring
-Operational playbooks
-Fundraising systems + grant support
-Program expansion and implementation
This is for professionals (not just founders) navigating transitions, leadership growth, or career pivots. One-on-one coaching sessions with Katrina create space to think bigger, move intentionally, and act with clarity.